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Outdoor Placement of Triton’s RT2000 Popular With Cost–Conscious MerchantsLong Beach, Miss., August 25, 2005 – A winner of ATMIA’s global ATM industry awards for Best ATM Technology, Through-the-Wall Category, the Triton RT2000 has opened up new opportunities for placement in retail locations. Savvy retailers looking to put more cash in customers’ hands have made the RT2000 a popular choice for outdoor placement.
Josh Ettesvold, President of Phoenix-based Express Teller Services, says he has placed the RT2000 in both financial and retail environments and has historically seen more demand for the model in financial markets. However, for Ettesvold, the model is growing in popularity with his retail customers.
In fact, he recently partnered with ATM Manufacturer Triton to initiate a pilot program at more than a dozen gas stations that do not house a storefront.
The RT2000 is the best solution for small to midsize FI’s, because of its functionality, ease of operation and low cost of ownership.” said Ettesvold. ”Now my retail customers are also impressed with the model. It opens up an opportunity for them to place ATMs where they haven’t been before.”
Kett thanked the ATMIA and expressed his appreciation for the vote of confidence from the association. ”It will be a privilege to serve my company and industry colleagues as a member of the ATMIA Executive Board,” he commented. ”My views of business development and global opportunities are consistent with those of ATMIA, and I look forward to sharing my abilities and experiences with the ATMIA as a member of its Executive Board.”
Steve Polk, Triton’s Director of Retail Sales for North America, said customers have been pleased with the RT2000’s functionality, but even more so with it’s price.
”The RT2000 is the most cost-effective way to provide customers with access to a 24 hour walk up ATM. It is the choice for outdoor ATM placement, whether at a full-service retail location or the smaller retail outlets without a store front.” said Polk. ”Also, the large color screen provides additional advertising opportunities. Merchants have the ability to schedule different on-screen ads at different times throughout the day.”
With store owners bearing the brunt of rising fuel costs, lower profit margins, and increasing credit card fees, placing a through-the-wall ATM is the best way for the store owners to increase cash payments for fuel and revenues.
”We are excited about this pilot program. I am confident that we will see positive results,” Ettesvold said. ”My customers are already impressed with Triton equipment. ”It is truly the best looking through-the-wall ATM with functionality to meet all their needs.”
About the RT2000
Triton’s RT2000 provides merchants a low-cost, easy to service alternative to more expensive through-the-wall ATMs. Merchants are now able to get more out of their high-traffic locations with a cost-efficient, 24-hour, through-the-wall ATM. Triton’s RT2000 provides an affordable new option for retailers that want an all–weather ATM that is visible and accessible to customers from the sidewalk, lobby, parking area, or mall atrium.
Triton’s RT2000 is Triple DES compliant has a Visa Encrypting PIN Pad, provides two choices for the optional EMV Smart card readers – dip-style or motorized, and meets all ADA and Audio regulations.
The RT2000 also includes LED indicators with draw attention to the input and output devices. Triton’s RT2000 has customer task lighting which illuminates this through–the–wall ATM for ease of use at night. Triton’s RT2000 also features a touch–screen rear service panel which provides operators additional functionality to service and maintain the ATM.
Triton’s RT2000 encompasses all aspects of Triton’s core principles and adds to them advanced technology, increased functionality, and installation flexibility.
Copyright 2005 Triton Systems, A Dover Company. All rights reserved.
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